Heijaa is a Finnish online community and shop for creative and creativity-loving people. Heijaa is an emerging powerhouse of Finnish design.
In a true renaissance spirit we had the honour to design and built it all. We invented a name and designed the entire Heijaa visual identity. We designed the website, online shop and community service. Our colleague Isto Karttunen developed the Magento-based shop. We created the concept for the online community and coded the service into a final product. We conceived a casual and humorous tone of voice for Heijaa communication and coined a series of catchy slogans. Together with our trusted master photographer Marek Sabogal we helped develop guidelines for product photography in Heijaa.