Eximia is one of the leading companies in Finland for training students for University entrance examinations and national matriculation examinations. Eximia helps more than 3000 students every year to achieve their goals.
We were commissioned to redesign the Eximia visual identity, printed materials and website. The redesign aimed at departing from the existing style and stand out from competition without loosing brand equity which had accumulated during a decade of successful business.
We simplified and sharpened the existing logo and designed a new coherent colour palette for Eximia's large course selection. We developed a photographic concept that would emphasise the substance of the courses. We created a new name, format and layout design for a 70-page brochure-magazine. The end result was a photographic, artistic and colourful visual identity.
The project included a completely new website for Eximia. We designed a fully responsive layout and developed an online shop that integrates with Eximia's in-house systems and implements a multitude of customised sales mechanisms.