Aronia Group is one of Finland's most respected consultancies for ownership arrangements for small and medium sized companies and family-owned companies. Since the company was founded in 2000 Aronia has assisted hundreds of acquisitions on in a wide range of sectors. Aronia is trustworthy partner for managing business acquisitions, generational changes and other ownership arrangements including relevant legal and tax consulting.
We were commissioned to design a new visual identity, marketing materials and website for Aronia Group. Building from the idea of family-owned business being passed from generation to the next we designed a classical emblem to reflect core business values. Using deep and warm colours with black and white photography we underlined the trustworthy and timeless nature of the business.